Dressing up to see in the New Year is a long-established tradition in cities, towns and villages across the country and sales at London-based fancy dress company Escapade indicate it is a tradition thats being taken more seriously than ever.

Over the last five years the costumier has seen a steady increase in sales of fancy dress outfits to New Years Eve revellers, via both its online store and its Camden superstore. This year, sales show a whopping 20% increase compared to the same period in 2010/11.

Escapade Director, Bhupendra Maisuria, believes the increase in sales of New Years related products is a sign that, after a tough financial year, people want to temporarily forget their worries and embrace fun, fantasy and a sense of optimism as they look ahead to 2012.

New Years is a period of escapism and celebration and fancy dress goes hand in hand with this, said Bhupendra. 2011 was a tough year for the economy and for the country socially, but this hasnt dampened peoples spirits. At Escapade we believe the recent increase in sales of New Years related costumes and accessories is down to the public embracing 2012 and looking forward to the year ahead.

Seasonal bestsellers

During the festive period people tend to go for the more ostentatious and funny costumes, with wild and/or sexy wigs and accessories and popular culture costumes such as Super Mario, Kermit the Frog and Pac-Man among the most popular choices.

The newest costumes and those reflecting the current trends in gaming, music and popular culture also tend to see a large upswing in sales during this period. Angry birds costumes after the hit online game of 2011 Beavis & Butthead costumes and Muppets costumes are all flying off the shelves at the moment keep an eye out for these on New Years Eve!

Speedy delivery

Escapade estimates that sales will continue to increase during the seasonal period, with orders even being placed over the Christmas bank holiday weekend and even on Christmas Day. Customers placing orders at this time will have the option to choose from expedited delivery services guaranteed to arrive before New Years Eve on Saturday, 31st of December.

Director Bhupendra Maisuria said customers recognise and trust the companys speedy delivery policy: We take pride in our excellent postage service: we use only tracked postage in the UK and offer same-day dispatch with a guaranteed next-day delivery option. With a 99.7% success rate in ensuring customers receive their order on time and without incident, we offer the fancy dress industrys best UK and European service and prices.

About Escapade:

Established in 1982, Escapade has nearly three decades of experience in supplying retail customers, businesses, schools, charities and a range of TV companies with costumes to suit all purposes. Its new partnership with Channel 5 adds another name to a formidable client list that already includes the BBC, CBBC, Walt Disney, MTV, Nickelodeon and Channel 4.

Non-TV clients that have used Escapade costumes for advertising campaigns and photo shoots include Ask Jeeves, Cadburys, Heineken, Front and Cosmopolitan.

The company is an authorised and licensed dealer for the worlds leading costume manufacturers and is a member of the British Costume Association, the UKs official organisation for fancy dress and theatrical costume suppliers.

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